"With the automotive industry moving towards higher levels of automation, vehicle manufacturers need to make sure that their customers understand both the limitations and functionalities of their ADAS. An effective Human Machine Interface (HMI) plays a vital role in this equation." 

-Alain Dunoyer, PhD. Head of Autonomous Car, SBD Automotive      

SBD’s benchmarking of the latest vehicles from different brands shows that even with relatively simple ADAS, the HMI solutions deployed are lacking consistency and clarity. In some instances, SBD has even identified some significant flaws. In other words, the basics are still not right yet.

This benchmarking allows you to directly compare competitor's systems. These quantifiable results let you clearly see when industry-leading progress has been made, and importantly, which mistakes you need to avoid to hit your KPIs.

ADAS HMI Latest Series (806)

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Rapidly advancing technologies and a maze of new risks are creating unprecedented challenges for vehicle manufacturers and their partners. 

Our independent market research and consultancy are helping to create smarter, more secure, better connected, and increasingly autonomous cars. 


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